Brand Identity, Logo Design, Brand Guidelines, Advertising Layouts
Rizen+ Car Rentals
Katherina, a corporate client we first connected with in Jamaica, came to us with an idea, a mark, and a hope: to become the first choice for short-term car rentals in Maryland, USA. With only a couple of cars and a car license, she needed a brand that would legitimize her dream while honoring her spiritual connection to the name.
We guided the process toward a bold, meaningful identity, featuring a large “Z,” a “+” that merged a cross with a roadway crossing, symbolic vehicles and guiding lights, a muted palette of blues and dark purples, and clean, solid typography.What began as a mentally sketched logo evolved into a compact brand guide, stationery system, and advertising layouts. Within months of launching her new brand, Rizen+ expanded its small fleet, secured new repeat customers through local visibility, and became recognized among Maryland’s new rental start-ups for its professionalism and care.
With her brand identity in place, Katherina embraced her third “baby” with renewed confidence, ready to drive people around Maryland safely, confidently, and with the blessing of hope, marking another milestone on Nomad Designs’ mission to help brands move with purpose.